It seems like a no-brainer: Offer kids a reward for showing up at
school, and their attendance will shoot up. But a recent study of
third-graders in a slum in India suggests that incentive schemes can do
more harm than good.
The study, a working paper released by the Hong Kong University of Science and Technology,
looked at 799 boys and girls. The kids, mostly age 9, were students in
several dozen single-classroom schools run by the nonprofit Gyan Shala in some of the poorest neighborhoods in the city of Ahmedabad.
Gyan Shala's program is free and has a reputation for offering decent
quality instruction in language, math and science. Still, attendance
rates are no better than the average for the region. On any given day,
about a quarter of students are absent. Gyan Shala's administrators
believe many opt to stay home and play if, say, it's a festival day or a
sibling who attends a different school is off or simply because they're
not in the mood for class.
So the researchers challenged kids
in about half of the classes: Over a designated 38-day period, show up
for at least 32 days — that's 85 percent of the time — and get a special
gift: two pencils and an eraser.[...]
So far it all seemed logical, says Visaria. As an economist, she
would expect a reward program to be most effective with students who
don't already have some existing, intrinsic motivation for going to
school — like finding class fun.
After the 38 days, rewards
were handed out to those who qualified in a special ceremony in front of
the rest of the class. The researchers checked back on the kids two
more times. And that's when things got surprising.
The researchers looked at three different categories:
• Kids whose attendance rate was highest in the class before the reward program. They reverted to their baseline level.
•
Kids whose attendance rate was lowest but managed to up their
attendance enough to win the prize. After the program was over, these
kids also reverted to their lower baseline level.
• Kids whose attendance rate was lowest to start off with and who did not
improve enough to qualify for the reward. In other words, they failed
the challenge. More than 60 percent of the lowest attenders fell into
this category. For them, the aftermath was grim. They were now only
about one-fourth as likely to show up for class as they had been before the reward scheme was introduced. [..]
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